Effective partnership grows event 300%
Starting in 2010, IHS Chemical Week partnered with the Chinese Petroleum and Chemical Industrial Federation (CPCIF) and The Tianjin Municipal government on a 3 day conference and roundtable for Chinese and international chemical executives.
My team and I managed sponsorship sales; attendee marketing and on-site management, growing the event from 400 attendees in 2010 to more than 1,700 in 2011.