CW_MB_7_9_10“We made our content the most prominent part of the website. This created an environment where our loyal readers could easily find and explore the news and analysis we’ve built our brand on.”

John Rockwell, VP Marketing & E-Media


2011 CPCIC advertisement

Effective partnership grows event 300%

Starting in 2010, IHS Chemical Week partnered with the Chinese Petroleum and Chemical Industrial Federation (CPCIF) and The Tianjin Municipal government on a 3 day conference and roundtable for Chinese and international chemical executives.

My team and I managed sponsorship sales; attendee marketing and on-site management, growing the event from 400 attendees in 2010 to more than 1,700 in 2011.